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Master in Consumer Science (MCS)

Understanding how consumers shape markets — and the world

The Master in Consumer Science (MCS) bridges management, social science, and consumer behavior research. Graduates are sought by companies, governments, NGOs, and research institutions worldwide — anywhere that understanding consumers matters.
Faculty Website Quality Circle MCS

Program at a glance

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Duration

4 semesters, full-time. Starts every winter term.
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Language

Fully completable in English — with optional German modules. Lectures at both Campus Weihenstephan and Munich city campus.
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International community

Students from various countries and academic backgrounds — all united by a shared interest in consumer science.

Program structure

Semesters 1–2: Theoretical and methodological foundations — Consumer Behavior, Qualitative & Quantitative Research Methods, Consumer Analytics & Big Data, and one Economics module.
Semesters 2–3: Your chosen management specialization + project studies.
Semester 4: Master's thesis.

Management specializations

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Innovation & Entrepreneurship (I&E)

How disruptive ideas turn into successful business models — combining strategic thinking with practical innovation.
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Marketing, Strategy & Leadership (MSL)

Broad lecture and seminar spectrum, industry partnerships, and a practice-oriented curriculum.
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Consumers, Technology & Sustainability (CTS)

How consumers interact with technology and sustainability in economic, social, and environmental contexts.
Modules outside your chosen specialization are also available as Electives in Consumer Science & Technology. View the proposed study plan on the faculty website.

Admission

Applicants need a Bachelor's degree (min. 6 semesters, 180 ECTS) in Management, Business Administration, Macroeconomics, Sociology, or an equivalent field — or specialized socio-ecological courses (min. 30 credits). A successful admissions test is required. For exchange semesters, partner university procedures also apply.
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